What is this crazy, weird, career coach-y concept of a #personalbrand? What in the world do I mean by that?
Your #brand is very simple. It’s what you want to be known for. It’s what you want to be known as. Your brand message is how your #networking wing-man would introduce you at an event, or what a referral would say about you when he passes along your information.
It’s the message that helps people understand why they want to work with you. Studies show people want to work with those they like and trust.
Regardless of the topics you might discuss on #LinkedIn, that’s the subliminal message you’re hoping to convey behind those words.
What would you say is YOUR #brand?